Today, the power of customer satisfaction and social proof is more critical than ever before! Customers are looking for trusted sources to validate their purchasing decisions, and video testimonials have proven to be an effective way to showcase this. To put it simply, people need social proof!

Video testimonials are one of the most powerful tools for businesses looking to increase their conversations, customer satisfaction and build trust with their audience. In this blog post, we'll explore why video testimonials are so effective, how to create compelling video testimonials, and share some real-world examples of businesses that we have worked with who have used video testimonials to showcase their customer satisfaction and social proof.

So, why do video testimonials work?

There are several reasons why video testimonials are so effective.

Firstly, they offer an authentic and honest representation of your product or service. Potential customers are more likely to trust the experiences of other customers over the marketing messages of the company itself. Video testimonials allow your customers to share their personal experiences with your product or service, making it easier for potential customers to make an informed purchasing decision.

Secondly, video testimonials provide a sense of that all important social proof. Seeing other satisfied customers sharing their experiences with your brand creates a sense of trust and legitimacy. This can be especially important for small businesses or those in highly competitive industries where building trust is crucial.

How to creating compelling video testimonials

Creating compelling video testimonials can be broken down into three key elements: planning, shooting, and promotion.

Planning: Start by identifying the customers you would like to feature in your video testimonials. Consider reaching out to customers who have provided positive feedback in the past or who have interacted with your business online in the form of tags, likes or comments. Create a list of questions you would like to ask them in the video, and give them a general idea of what to expect during the filming process.

Shooting: When filming the video, ensure that the lighting, sound, and angles are all optimal. You want the video to look and sound professional while still maintaining a sense of authenticity. Encourage your customers to speak naturally and honestly, and don't be afraid to ask follow-up questions to get more detailed responses.

A bonus tip is that if you’re customer is running short of time but you know that they’ve got something good to say, just encourage them to get their iPhone out and record themselves. This is always something that can be edited later on to add subtitles or enhance audio and colours. You may find that your audience actually prefer this more natural selfie style look; it may feel more genuine. At the same time, there is always the risk of bad sound, lighting and audio when someone at home is recording as opposed to a professional.

Next step…

Promotion: Once you have created your video testimonials, it's time to promote them. Share them on your website and social media, consider incorporating them into your email marketing campaigns. Make it easy for potential customers to find and watch the videos, and encourage them to share them with their friends and family. There’s no point in having a video if you don’t use it to it’s full potential, make sure you get the right advice from the pros about how to get the best performance out of your video investment.

Real-World Examples

One of our clients, Kettell Windows and Doors, have had us filming their customers  all over Leicestershire talking about their new windows and doors and how happy they are with the new look of their homes. We went interviews these previous customers outside of their houses and asked all the questions we needed to to get a positive review of the companies services. It’s not just a case of the customer saying that they like the windows and doors, but getting extra details out about how the installers were, their timing, the communication, the price and quality. All of these extra details are going to make a big difference to your testimonials.

Conclusion

Video testimonials are a powerful tool for businesses looking to showcase their customer satisfaction and social proof. By creating compelling videos that highlight the experiences of satisfied customers, businesses can build trust with potential customers and increase their overall customer satisfaction. Contact us today to learn more about our video production services and how we can help you achieve your marketing goals!