Video advertising used to be a marketing tool reserved for those huge businesses way back when, but as the years have gone by, technology has vastly improved and now we can all carry a high quality camera in our pocket. Video professionals are now more readily available than before and the cost is even more accessible to businesses of all sizes.

Video ads are a powerful way to increase brand awareness and drive sales for your business. With the rise of social media platforms like Facebook, Instagram, and YouTube, video has quickly become a must have marketing tool for businesses who are serious about reaching their target audience and standing out. In this blog post, I will look at the benefits of creating video ads in the present and how they can help your business succeed.

First and foremost, video ads are a great way to increase brand awareness. By creating a visually appealing and engaging video, you can capture the attention of your target audience and build awareness of your brand. This is especially important for businesses that are just starting out or are in a highly competitive market. By having a video ad that showcases your unique value proposition and tells a compelling story, you can differentiate your brand from the competition and establish a strong brand identity. You will stay in the minds of viewers.

In addition to increasing brand awareness, video ads can also drive sales for your business. By showcasing your products or services in a visually appealing way, you can persuade potential customers to take action and make a purchase. This is particularly effective for businesses that sell products or services that require a more in-depth explanation or demonstration. By creating an informative and engaging video ad, you can educate your target audience about the benefits of your products or services and encourage them to make a purchase.

Another benefit of creating video ads is that they can be highly targeted. With the advanced targeting options available on social media platforms, you can ensure that your video ad is seen by the right people at the right time. For example, you can target your video ad to people based on their interests, demographics, location, and more. This allows you to reach a highly relevant audience and increase the effectiveness of your ad campaign.

It's important to keep in mind the best practices for video production. Your video should be visually appealing, engaging, and easy to understand. It should also have a clear call to action that encourages viewers to take action, such as visiting your website or making a purchase. In addition, it's important to ensure that your video is optimised for the platform you are using. For example, if you are creating a video ad for Instagram, you should ensure that it is formatted correctly and optimised for mobile viewing.

Hopefully you were able to take something useful from today’s blog. Overall, video ads are a powerful way to increase brand awareness and drive sales for your business. By creating a visually appealing and engaging video ad that tells a compelling story and showcases your unique value proposition, you can differentiate your brand from the competition and establish a strong brand identity. In addition, with the advanced targeting options available on social media platforms, you can reach a highly relevant audience and increase the effectiveness of your ad campaign.

At Yellow Glove Productions, we specialise in creating high-quality video ads that drive results for businesses of all sizes. Contact us today to learn more about how we can help your business succeed with video ads!