This is probably one of my worst kept secrets for using videos successfully in marketing. So make sure you keep it to yourself.

We all hate writing blogs, well unless you’re a copywriter, even then, I bet a lot of them hate writing blogs.

Well, a little trick I use is when I create content just like this video or longer conversation style videos. I then head to my friends over at Rev.com who then create a transcript of that video.

This can then be created into a blog post that can be formatted nicely and hits all of those good keywords.

You can always amend these transcripts to take out irrelevant points or even expand on them.

The short of it is that, this will save you tonnes of time when it comes to updating your site content and unleash the true power of your investment into video!!