Behind The Scenes Of Video Production - What To Expect And How To Prepare
Ever wondered what really happens behind the scenes of a video production?
Whether you're gearing up for your first shoot or just curious about the process, we're pulling back the curtain to show you how it all goes down—from the first brainstorming session to the final polished video. Let’s dive in!
1. Pre-Production:
The Planning Party
Before a single camera is set up, there’s a whole lot of planning that goes into making your video shine.
Kickoff Meeting: It all starts with a chat. We’ll talk about your vision, what you want the video to accomplish, and who you’re trying to reach. We’ll ask questions to really get a feel for what you need.
Script and Storyboard: Once we’ve got the idea nailed down, we’ll start writing the script. Think of it as the blueprint for your video. Then comes the storyboard—a sort of comic strip version of your video, showing what each scene will look like. Don’t worry, you’ll get to review and approve everything.
Nailing Down the Details: Now it’s time to get logistical. We’ll set shoot dates, lock in locations, and book any talent (that’s fancy talk for actors or presenters). You might need to help out by coordinating locations or providing access to any important people who’ll be on camera.
Your Prep: Got any logos, product shots, or other materials you want in the video? Now’s the time to gather them. Also, if you or your team will be on camera, make sure everyone’s comfortable and knows what to expect.
For example, we use moodboards to get a feel of the kind of vibe our clients are going for. We take inspiration from your suggestions, so we can reproduce that same feeling in your video. Like this:
Moodboard - client's inspiration
Result - what we achieved
2. Production:
Lights, Camera, Action!
Here’s where the magic really starts to happen — filming day!
Crew Arrives: When the crew rolls up, they’ll spend some time setting up all their gear—cameras, lights, microphones, and whatever else they need to make your video look pro. This setup can take a while, so grab a coffee and get comfy.
Your Role: You’ll be there to give the thumbs-up, answer any last-minute questions, and make sure things are going according to plan. If you can’t be on set, just keep your phone handy.
Filming: Now it’s time to shoot! The director will call the shots (literally), making sure everything looks and sounds just right. If there are interviews, they might take a few tries to get perfect. We’ll also capture some extra footage, called B-roll, to add some visual flair to your video.
3. Post-Production:
The Editing Magic
Once everything’s been filmed, it’s time to turn all that raw footage into a polished video.
Editing: Our editors will put together a rough cut of your video—this is the first draft, where we arrange the scenes, add basic transitions, and make sure the story flows. You’ll get to review this and give us your feedback.
Revisions: After you’ve had your say, we’ll tweak the video until it’s just right. Whether it’s adjusting the pacing, changing up the audio, or adding cool graphics, we’ll make sure it meets your vision.
Final Touches: Once you’re happy with everything, we’ll do some final polishing—think color correction, sound design, and any special effects. Then, we’ll deliver your video in whatever format you need.
Just like this, we used the magic of editing to combine two shots to make a cool table-flipping transition! Check out the result in the video below 👇
Frame 1
Frame 2
After the Video is Done: What’s Next?
Even after your video is finished, there are a few more things to keep in mind.
Archiving: We’ll keep all the footage safe in case you want to revisit it later or need something for a future project.
Sharing the Love: If you need help getting your video out there, we can give you some tips on where to post it, how to optimize it, and how to get the most eyes on it.
What You Can Expect Throughout the Process
Clear Communication: We’ll keep you in the loop every step of the way, so you’ll always know what’s happening.
Involvement: Your input is key, especially during the planning and editing stages.
Time Commitments: Be ready to jump in for meetings, reviews, and maybe even a little on-set action.
How to Get Ready for the Shoot
Know Your Goals: Have a clear idea of what you want your video to achieve.
Gather Your Resources: Collect any materials or info we’ll need to make the video awesome.
Prep for On-Camera Moments: If you’re going to be in front of the camera, practice your talking points and make sure you’re camera-ready.
Coordinate with Your Team: Make sure everyone who needs to be involved is on the same page.