How to use Photography and Video for Campaign Success! | Chatting with Matt Glover

Summary:

In this video, Jasper and Matt delve into the pivotal role of top-tier visual content in marketing campaigns. Sharing insights from their recent project with Kettell Windows , they unveil the power of meticulously crafted photos and videos that seamlessly align with brand messaging. Highlighting the essence of professional expertise, they underscore the importance of investing in skilled professionals to uphold a brand's cohesive image. Additionally, they recount their collaboration on the Events Insight Podcast campaign, where they elevated the team's presence with polished headshots and promotional video. Through these examples, they underscore the importance consistency and quality in sculpting a robust brand identity and customer trust.

Jasper (00:00):

Hi there. I'm Jasper from Yellow Glove Productions and I'm here with my photo partner,

Matt (00:06):

Matt. My name is Matt

Jasper (00:07):

Glover, but now I knew that you've seen Matt on the channel various number of times. We just chat video and photo very often. And today we're going to be chatting about videos and photos in marketing campaigns. Oh,

Matt (00:20):

Looking at the camera or

Jasper (00:21):

You both? A bit of both. Okay. This is the third person in the conversation. So today we're going to be talking about video and photos for marketing campaigns and why consistent high quality images are a good thing. So we recently worked Matt on a photo for Kittel Windows and Doors, which was the hashtag Banish Banish Bad

Matt (00:44):

Doors,

Jasper (00:44):

Bad Doors. Yeah, that's the best. And it is a fun shoot you've done. I think you've been involved in it. I've been

Matt (00:53):

Running around the countryside,

Jasper (00:55):

But you've been photographing everything from the competition winner announcement up until the install, and also photos of Good Doors

Matt (01:07):

We have been kind of visiting some of her clients and she's got these placards like I chose, I said yes to Kettell Windows a bit like I said, yes to the, I said yes to the dress and it just has a really fun, and they're bright pink as well, so I think everyone's a little bit like, but they look great.

Jasper (01:27):

Yeah, Lisa's really been on it with creating this campaign for a while now, and it is really good to see it all come into life as well.

Matt (01:35):

Yeah, she has created really good buzz around it and you can see she's working really hard, but also enjoying it as well. It's nice seeing the images that we take kind of filter through onto LinkedIn and social media and stuff.

Jasper (01:45):

So what I did was a video for the person who won a brand new front door, and that was quite an interesting process because I was able to take the winner announcement from the Instagram Live. They did work that into the video and make a small little video to then encourage future entries for people to win a new door. And then what you've done, you were photographing alongside me as well on the same day weren't used. So again, that same imagery, but on photos and then outside of, well,

Matt (02:16):

We're talking about making sure the message is kind of cohesive, is that our words

Jasper (02:19):

Cohesive? Yeah. So everything we've done has contributed to making that campaign consistent.

Matt (02:27):

Yeah, I mean, right from the start, we all met together, we, so that we kind of knew what we were talking about and what direction we were coming from with all of it. Working with Kettell, which has worked out really well, we know how to do it. We really, which is helpful. So when we started working with Kettell, we all met together. This is back in lockdown, wasn't it? So obviously Lisa had a bigger picture of what she wanted spread over years. So obviously recently it's about three years later, isn't it? The Banish Bad Doors campaign has begun and it means that we can kind of, the message is because we've been doing it for a little while now, the message is really high quality and quite strong in brand, isn't it?

Jasper (03:10):

Yeah. All the photos, the videos, it's all consistent now with

Matt (03:14):

Consistent. Consistent, that was the word. Very important one, that one.

Jasper (03:19):

But the point is that having you photographing so many times, rather than saying just coming in one day a year and taking images every day, and then the rest of the year they're taking photos on their phone

Matt (03:32):

Because we photograph quite regularly, I think the brand message just gets stronger and stronger and we kind of know how to work together more. And it has become more fun actually. And I think I occasionally take behind the scenes shots, and it's really interesting that often they're the ones that are not necessarily part of the job that we're doing that I'll see that will pop up on LinkedIn. They get lots of engagement, which actually, which is great.

Jasper (03:53):

And it's important, especially going back to actual campaigns, that when that quality is consistent, that people begin to recognize it. If you scroll past a sponsored post once, then you may see it again and again, and then you start to recognize that brand standing out, particularly if it's images like yours, where it's particularly got people involved rather than just the doors. And we were saying about the, I said Yes to the door, I said Yes. Was it? I said, yes.

Matt (04:23):

I said, just to could tell. That was

Jasper (04:25):

It.

Matt (04:25):

I said yes to Lisa.

Jasper (04:26):

Yes, that was it. Particularly stuff like that and having that high quality images, so it's legible, it's clear the photos are properly exposed, everything like that. And then as well with the video, it just helps people recognize the brand. I think that's why it's important for people to invest in the

Matt (04:44):

Videos. Yeah, it is it great, because put time aside specifically, she's had plaques printed with the hashtag of Banish Bad Doors, and there's been quite a lot of thought that's gone into that, but now we're kind of actually doing it and the people actually manufacture the doors, have also got on board with it as well, and they're really enjoying it. They're going to come and join us on one of the issues as well, which would be quite funny. But it's really nice that it's growing, but it's by kind of getting on with it and putting the time aside to actually get on with the job. And it's obviously, it's growing and I suppose it's helping the brand grow as well, which is what it's all about really, isn't it?

Jasper (05:13):

And I always find it quite funny because it's something that you wouldn't expect to be such an exciting thing with doors, but that is definitely a way to make it exciting with videos and photos. And this is why I say to businesses, they should always get professionals for video and photo because even the most, I think when

Matt (05:33):

You're trying to build a consistent brand message and with a good quality as well, it definitely helps.

Jasper (05:40):

So going back to that ever important point of consistency. Another campaign that we worked on recently was with the Events Insight podcast. I guess it wasn't so much a campaign, so I'm cheating a bit here, but it was in a way, a relaunch of their imaging. It'd all been,

Matt (05:59):

Yeah, because been doing it for a while, hadn't they? Karen and Jack. And they wanted to make it a bit more official and a bit more consistent, wasn't it? Because I think the headshot they were using didn't really match. So in the branding and stuff, the things that they were putting out there was a bit of a mismatch, wasn't there? So we had a day where we did photo and video so that everyone's headshot would feel like again, that they were kind of done on the same day and they matched up together. And then everyone have video running.

Jasper (06:26):

Yeah, they've got quite a big team. So it was just getting everyone in one space at the same time.

Matt (06:30):

It was really nice. They wanted to include everybody and celebrate everyone that that's working on the project.

Jasper (06:35):

And I even took a headshot of you, which was a lot of pressure.

Matt (06:39):

Think you talked too, and I was like, yep, yep, yep, yep, yep.

Jasper (06:42):

Yeah. But the point is that doing all that on the same day and having that, them getting us in, they got that consistent high quality look and then they can run with that for a good amount of time now put that all over the website. All over.

Matt (06:57):

Yeah. They use it quite a lot actually. They seem really excited about it, which is really nice to see.

Jasper (07:00):

And it just adds a level of quality, and I won't say almost like it makes it real and it makes you

Matt (07:09):

Trust that its a, it's a stronger brand identity, isn't it? I think by doing it that way, which is really nice.

Jasper (07:14):

Always good to trust who you're working with. Perfect. I don't think there's much more to do you want to wrap

Matt (07:23):

Up with a point of something? Yeah, maybe just consistency and quality.

Jasper (07:29):

So all in all, we've worked on a couple of different campaigns together and all to a high degree of quality and seen the results work. So if you are a business you're looking at starting a new campaign, then definitely get some professionals in because it's just going to help people recognize your brand and interact with it and trust you as well.

Matt (07:48):

Exactly what he said. That's a really good idea.

Jasper (07:51):

So thanks for watching. It was a bit of, it went off on a couple of different points there, but I think we got there in the end. So if you've taken anything away from this conversation, please do comment below what you understood from it. Consistency, high quality images. Thank you for watching, Brent. That's it. Bye for now.