Creating a unique Sky sports advert for mr porky…By flipping A camera! | Commercial Video Production

Bringing the Mr Porky Brand to Life Through Video Production for a Sky Sports Sponsorship

If you’ve been following Yellow Glove Productions for a while, you’ll know we have a knack for flipping cameras around tables, especially when it comes to advertising pork scratchings. For our second shoot with the nation’s favourite scratching brand, Mr Porky, we took things up a notch.

Our friends at Luke James Digital needed an engaging advert that seamlessly transitioned from the pub to home, much like a previous successful YouTube ad we created. This time, the advert was part of Mr Porky’s Sky Sports Darts sponsorship, meaning we had to integrate a strong darts theme while keeping the ad engaging and relevant for its audience. Our solution? Building an entire pub inside a studio.

The Ad Concept & Execution

In 20 seconds we needed to show a dart game, friends catching up, product in a pub, product in a living room and then switch to an animation!

We start with a transition from a darts game to a busy pub setting, to create the dart throw sequence, we combined practical effects with digital enhancements, because, as it turns out, no one on set could land a dart in the exact same spot every time. We got as close as possible with real throws, then used editing magic to refine the effect. The dramatic crash zoom out was achieved with a combination of a practical slider shot and digital zoom, keeping the motion seamless. If you love breaking down ads frame by frame, you might just spot the cut.

Once we revealed the pub environment, we needed to transition smoothly to the product shot. Our actor, Ken, simply carried his beer over from the bar and sat down to meet his friend, a natural movement that motivated the camera shift to the overhead top-down shot.

From there, we used our custom-built rig, "Barry", to create the signature flip effect. After capturing the bar flip, we quickly reset the scene to film the living room environment, featuring a green screen TV that was seamlessly zoomed into for the animated outro.

Ad Placement & Performance

So far, the Mr Porky Flip Ad has amassed over 1.1 million views on YouTube, proof that bold, creative concepts drive engagement. Following the success of the previous flip ad, Luke James Digital executed a strong marketing strategy to ensure this ad reached the right audience, namely, darts fans watching on-demand via Sky Sports.

Understanding the right time for media spend was crucial in this campaign. By aligning the ad with major darts events and placing it within relevant content, we ensured that viewers were already engaged with the theme of the advert. Digital advertising allowed Luke James Digital to target specific demographics effectively, whereas traditional TV and print ads would have been more generalised and, of course, would not have produced the same special effects wow factor our video ad did. The ability to track engagement metrics in real time also helped optimise performance, demonstrating the impact of strategic media planning.

Why This Ad Works

• Strong Brand Alignment: The ad reinforces Mr Porky’s connection to darts, making the sponsorship feel organic.

• Pub-to-Home Storytelling: It seamlessly shows how Mr Porky can be enjoyed both at the pub with friends and at home watching the darts.

• Fluid, Dynamic Camera Motion: The continuous movement keeps viewers’ eyes focused on the centre of the screen, building intrigue.

• Memorable Visual Payoff: The flip transition creates a "did you just see that?" moment, one that sticks with the audience.

  Compared to static print ads, which rely on a single visual to capture attention, video ads like this use movement and storytelling to create a lasting impression. The ability to guide the viewer’s focus from one scene to another ensures that the messaging remains strong throughout, increasing the likelihood of product recall and influencing purchase behaviour.

Why Video is the Perfect Choice for Brand Awareness

For a brand sponsoring broadcasted sports like darts, video is unmatched in its ability to:

• Capture audience attention in a crowded advertising space.

• Tell a story in seconds while reinforcing brand identity.

• Create high-energy, engaging visuals that stick with viewers.

One of the biggest advantages of Youtube and VoD advertising over traditional TV or print ads is its trackable return on investment (ROI). With digital video ads, brands can measure engagement rates, viewer retention, and conversion metrics in real time. This allows businesses to adjust their media spend dynamically, scaling up successful campaigns and refining underperforming ones. In contrast, print and TV ads often require a substantial upfront investment with less flexibility in tracking and modifying results.

This project proves that bold video concepts drive results, so if you're looking for a bunch of bold experts in Leicester offering creative video production, whether it is high-impact ad creation, advertising video or commercial video production, we’d love to bring your vision to life.

Get in touch today to discuss how we can craft standout video content for your brand.

Deliverables:

1 x 20 seconds YouTube Ad

1 x 6 second Non Skippable YouTube Ad

1 x Animated Outro

Credits

Agency - Luke James Digital

Talent - Ken Ogborn

Set Design - Luna

Studio - REAL Studio, Leicester