The 4 Week Video Marketing Plan You Need in Your Life | Marketing Tips
Not so long ago we came to the realisation that our videos are simply another marketing tool, just like copywriting, just like printed ads and just like a flash mob. The truth is that there are so many options when it comes to your marketing, but when you know which avenue you want to go down then go with an expert. Even if you’re unsure about what to do then an expert is going to give you their opinions and insights into how their methods can help your business (hey, we’re experts 😉).
Our speciality is, very obviously, video! So are changing the way that we think about what we offer. Over the past year we have consciously been helping give marketing advice with our videos, this includes where to place your videos when you get them in order to give the best result. If we were to see our videos doing not so well, then that is a reflection of our customer’s journey. We’re the experts so therefore our advice is required post video as much as it is before and during the filming process. A well guided and placed video can lead to huge success within industries.
Time for the plug…the title of this blog is intended to advertise our new package. This is something unlike anything we have offered before.
Why?
Because we want to create a bespoke 4 week marketing plan that targets potential customers and keeps them in a constant stream of interaction with a business. the 4 week marketing plan is made up of 1 video per week that is going to act as an education series for someone who has shown interest in your product or service.
This is going to be for businesses who a serious about following up in a way that is beneficial to their customer. You want people to understand your brand’s mission and why your the best person to go to for what it is you do. A weekly video for a month is definitely going to help.
So, 4 videos, but what about?
There are a range of topics that can be covered in these videos so I have listed some down that can be really helpful for customers.
The History of Your Business
Testimonials from Previous Clients
A Step by Step Walk Through of Your Customer’s Journey
What to do When You Arrive?
An Installation Video
Meet the Staff
Walkthrough Tour of Your Venue/Office
Branding Video
Special Offer Announcement
Price Breakdowns
Your USP
Frequently Asked Questions
There is a handful topics here that touch the surface of the videos we can create for your business’s 4 week marketing campaign. You can even extend the 4 week plan to incorporate more of the ideas if you felt that more content would work even better!
These topics sent for at least four weeks to your interested customer are going to help them to understand why they should buy from you as oppose to a different company. It’s all about education, if you can give your customer a couple of lessons in what you do then it will help them to make an informed decision.
Rather than spread yourself and your business to thin with multiple strategies, make sure you invest in one like ours; this way you are going to be able to achieve great results and track them in a much easier way rather than comparing analytics across multiple platforms.
Be sure to note that you’ll be able to use this 4 week strategy over and over with each new customer. We recommend using the strategy of educating your customer for at least 3 months and then having an in depth review of what has worked best. You may find that a certain point of the videos has directly lead to higher sales or you may find that a customer didn’t pay attention until a certain email subject line appeared. There are different variables that can be used to track and increase your sales, we want to be the video marketers that help you get the most out of it all.
As always, thank you for taking the time to read through this article; if you’d like to book in a consultation to get a free 4 week video plan then just get in touch through the site. Speak soon!