A Videography Retainer: Your Marketing Plan’s New Best Friend | Marketing Tips
Sometimes it can be hard to know what the best thing to spend the marketing budget on; there are so many options available from Google ad words to boosted posts on Facebook. When you want to focus on delivering the service you do best, it can be hard to balance your time between that and researching what method works best for marketing your business.
From being in Commercial Video for some time now there is one thing that clearly works…consistent video content. Why? Because people buy from people they trust. In a world that is currently hooked on content from Netflix and TikTok, video is a clear winner in conveying information in a matter of seconds.
Maybe you’ve heard this before: video is great and you really really need video. However, there is a lot of truth to video’s talked about marketing and brand building power.
Remember, consistency is key with any sort of marketing tool, which means that having a videographer or video team on retainer is going to be something your business shouldn’t shy away from.
Look at some of the worlds most popular business influencer, Gary Vee and Grant Cardone; whether you agree with what they say or not you have to acknowledge how they have harnessed consistent quality video to build a fanbase, build trust and sell!
Now you don’t have to become the next worldwide guru sensation, but you can push the message that your business has and build a recognisable visual brand that is going to cement your reputability within your industry.
A retainer is going to give you some amazing benefits:
Consistent Monthly Content
Analysed Results
Trust with a videographer who is going to know the ins and outs of your brand
Transcript of your Video that can be used to create articles and blogs
Advice on creating video content within your business
Video ideas that come to you
The more consistent your content, then the stronger you’re name will be associated with what you do. One key to success within your marketing is going to be becoming a “thought leader” within your industry. Essentially, someone who can talk about their industry with confidence and can be looked up to for advice. With the correct quality consistent video content being produced you should have no problem in achieving this.
Notice the word “quality” before video content; it is important to have the correct team in place who know your brand well enough to help you to create a high standard of content every month that will look awesome and provide value to someone watching!
Bonus tip: Blogs are great for SEO so your retained video team should be able to create a transcript, essentially what you said in that video, which can be attached to a blog along with the video to engage your audience, a real winning formula.
Hopefully you have taken something to think about from this blog, have a think about how a videography team could help you with your marketing. Keep in mind that all important lesson that people buy from people, getting your message out there with quality and consistent video is going to give you some amazing ways to market your products and services to customers.
If you’ve had a video retainer in the past then let me know in the comments how it went? Did you achieve what you wanted to? Was there anything you would change?
If you want to talk to us about how we can help you with a retained videography team then just get in touch through the site and we can show you how to achieve some amazing results with video.