Creating Event Highlight Reels to Promote Upcoming Events and Encourage Attendance
High energy events require high energy videos!
Society has accepted the wider use of virtual events in the last number of years, we know why. But as real life events have come back and the limits on number of attendees has lifted, events need advertising more and more to give people a reason to come out and attend!
It has become essential to have a well-crafted highlight reel to promote upcoming events and encourage attendance. Highlight reels are short, engaging videos that showcase the best moments of an event and capture the essence of the experience. By creating a captivating event highlight reel, you can generate excitement, increase engagement, and encourage attendance at future events.
We have had the pleasure of capturing conferences, awards nights, legacy and charity events and we have seen first-hand the power of event highlight reels in driving attendance and engagement.
Here are some tips for creating an effective event highlight reel that will help you promote your upcoming events and encourage attendance.
1. Define Your Goals and Audience
The first step in creating an effective event highlight reel is to define your goals and audience. What do you want to achieve with the highlight reel, and who is your target audience? Understanding your goals and audience will help you create a video that resonates with your target audience and achieves your desired outcomes.
2. Capture the Best Moments of Your Event
To create an effective highlight reel, you need to capture the best moments of your event. This includes footage of the venue, speakers, performers, and attendees. Make sure to capture a variety of shots, including close-ups, wide shots, and action shots. Also, consider incorporating drone footage to provide a unique perspective and capture the scale of the event.
3. Use Story to Create Emotion
Story is huge for us, it is the driver for every video we created. Think about what caused this event to happen, why are we here today? What are we celebrating? Who is here? Telling viewers this information will keep them engaged and informed for what could be happening at your next event.
4. Incorporate Testimonials from Attendees
Testimonials from attendees are a powerful way to showcase the impact of your event and encourage others to attend future events. Consider incorporating short clips of attendees sharing their thoughts and experiences about the event. These testimonials can be a great way to create social proof and build excitement for future events.
5. Include a Call-to-Action
Finally, do not forget to include a call-to-action at the end of your highlight reel. This could be an invitation to register for an upcoming event, a link to your website, or a request to follow your social media channels. The call-to-action should be clear and concise, and encourage viewers to take action.
In conclusion, creating a high-quality event highlight reel can be a powerful tool for promoting your upcoming events and encouraging attendance. By defining your goals and audience, capturing the best moments of your event, using music to create emotion, incorporating testimonials from attendees, and including a clear call-to-action, you can create a video that resonates with your audience and achieves your desired outcomes.
At Yellow Glove Productions, we have extensive experience in creating effective event highlight reels that drive attendance and engagement. Contact us today to learn how we can help you create a compelling highlight reel for your next event!