Creating explainer videos to educate your audience about your products or services

Setting up for a shoot explaining the uses for a particular piece of camera gear

Businesses are always looking for new and creative ways to reach their target audience and stand out in a crowded market. One effective way to do this is by creating explainer videos that educate your audience about your products or services. Today, I will explore the benefits of creating explainer videos and offer tips on how to create compelling and effective videos that engage and inform your audience.

What is an explainer video?

Explainer videos are short, animated videos that explain complex concepts or ideas in a simple and engaging way. They are typically used by businesses to educate their audience about their products or services, highlight key features, and demonstrate how they work. By using animated visuals, explainer videos can break down complex ideas and present them in a way that is easy to understand, making them an effective tool for businesses looking to educate their audience and drive sales.

Why have an explainer video?

One of the biggest benefits of creating explainer videos is that they can help increase conversions and sales. By providing your audience with a clear understanding of your product or service, you can help them make an informed decision and encourage them to take action. Explainer videos can also be used to highlight the unique features and benefits of your product or service, which can help differentiate you from your competitors and establish your brand as a thought leader in your industry.

Another benefit of creating explainer videos is that they can help save time and resources. By providing your audience with a clear understanding of your product or service, you can reduce the amount of time spent on customer support and help desk inquiries. This can help free up resources and allow you to focus on other areas of your business.

Creating a good one…

When creating explainer videos, there are a few key things to keep in mind. First, it is important to keep your videos short and engaging. Most explainer videos are between 60 and 90 seconds in length and focus on one key message or idea. This helps keep your audience engaged and prevents them from becoming overwhelmed or disinterested.

Another key factor to consider when creating explainer videos is your target audience. It is important to create videos that speak directly to your target audience and address their specific pain points or needs. By doing so, you can establish a connection with your audience and build trust, which can help drive sales and increase customer loyalty.

In addition to creating engaging and targeted content, it is also important to focus on the production quality of your explainer videos. This includes factors such as the script, animation, and voiceover. It is important to create a script that is clear and concise, with a strong call-to-action at the end. The animation should be visually appealing and easy to follow, and the voiceover should be clear and professional.

Creating explainer videos is an effective way to educate your audience about your products or services, increase conversions and sales, and save time and resources. By keeping your videos short and engaging, targeting your audience's specific needs and pain points, and focusing on production quality, you can create compelling and effective videos that engage and inform your audience.

At Yellow Glove Productions, we are passionate about helping businesses tell their story through video content and would love to help you achieve your goals. Do get in touch if there is anything we can help you with!